Discover the story behind how Natural Baby Shower started, the inspiration behind our ethos and take a closer look into what makes us an award winning trusted independent retailer.
Sustainability collections

Sustainability at NBS
Discover the story behind how Natural Baby Shower started, the inspiration behind our ethos and take a closer look into what makes us an award winning trusted independent retailer.
Our mission is to provide natural and sustainably sourced baby products that are the very best for parents and babies as well as the planet, all in one place. But it's not just sustainable products we focus on, we also make sure that we operate in the most eco-friendly way to help the planet as best as we can.
As part of our promise to deliver the best service we can, we also vow to reduce our waste. From reducing our use of paper with innovative technology to avoiding single use plastics, we also implement energy saving practices. All our packaging is sustainable and recyclable and we use only the essential amount with no space waste inside boxes.
We focus on our green shipping options to avoid part-shipping, working collaboratively with brands that support our mission and giving back to charities. We also focus on the future, it is our aim to continue to work with our suppliers, delivery operators and internal team to create a supply chain that is as planet friendly as possible and carry on making improvements with our eco initiatives.
We research every brand and product before we sell it, to ensure they are one’s families can trust.
We are proud of our expert customer service team who are always on hand to help answer any questions and offer their expert advice.
We want you to be able to shop with us with confidence so we offer a seamless and hassle-free 90-days returns process.
For extra peace of mind we offer our standard warranty on all our products against fault and breakage.
All our packaging is sustainable and recyclable and we use only the essential amount with no space waste inside boxes.
We're rated 5 stars for our excellent customer service, delivery, aftercare and wide product range.
We ask real parents to do real reviews on our products to ensure they really are best for baby and best for you.
Earn points with every purchase you make, then turn those points into money off your next purchase.